Capability

A team of specialists, working together, led by us, to deliver for you.

Paid media

 

With access to the best independent media capability in New Zealand, including full media accreditation, along with fully integrated digital tech stack, you are in safe hands.

Across linear television, BVOD, radio, OOH and print, alongside programmatic digital, display, search and social media, we have all the bases covered.

We consider paid campaign activity in a totally agnostic way and align our strategic thinking and planning to your business objectives. We also make a point of ensuring your investment delivers value and in this regard everything we do is fully transparent.

Social media and content

 

With the rise of content marketing, brand marketers are now publishers, but often poorly execute. Taking a customer-centric view of your “Brand Publishing” can be counter-intuitive when the business objectives are built around immediate ROI, but it works.

Trust is hard won and our experience, based on many years of consumer and B2B publishing, is critical to delivering authenticity.

We know how to build communities of interest and amplify content on your behalf, across all social and owned channels.

The role of SEO has evolved as search algorithms become more intuitive and relevancy rewarded and cannot be ignored within the overall strategy.

Creative

 

Many of the best creative minds in New Zealand have abandoned the network agency ship and have set up independent creative agencies of their own or are freelancing.

We have brilliant mates who fit this bill, having spent years working together on numerous projects. We can identify the best creative partner for your brand and promotional communications and have fun doing it.

Communications strategy and PR

 

All of the specialist capability in the world is nothing without clear and coherent strategy. At Conductor we believe this should be embedded deep within organisations, not outsourced to third parties.

We back our clients by providing an external perspective, including research if required, that supports the development and evolution of communications strategy that is anchored in your brand purpose. This includes tactical public relations planning and implementation.

Revenue growth & sales

 

Sales is the engine that drives business success. This is something we understand well. With significant experience in senior commercial revenue roles, along with FMCG marketing, e-commerce and retail sales, we understand the need to, and how to, optimise return.

We thrive on sales-led projects based on specific business goals, be they performance based consumer digital marketing, or highly targeted B2B activity.